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Seavangardia More effect, less effort in the design process. A blog cover. A black background. Turquoise title letters. The MacLeamy Curve chart.
More effect, less effort in the design process

Shift resources from later phases to the initial phases of the project to gain more effect, less effort in the design process The concept was articulated by Patrick MacLeamy in 2004, a similar...

Seavangardia Design; beauty, strategy and innovation. A blog cover. The iceberg made of triangles. A background made of two gradients. The sky is the turquoise gradient, the underwater part is the cobalt blue gradient. Black title lettes.
Design: beauty, strategy and innovation

Design: beauty, strategy and innovation How to combine creativity and business Beauty by its definition is a combination of qualities like color, shape that pleases our senses Strategy involves a...

Seavangardia Design Thinking a human-centered approach to innovation. Blog cover. A black background, a turquoise title, hexagons in shade of turquoise.
Design Thinking – A human-centered approach to innovation

Design Thinking is a human-centered approach to innovation The method integrates user needs, technological capabilities, and business success It is important to build interdisciplinary teams that...


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Design and management of projects with a strategic and futures thinking approach for design studios, shipyards and investors to open up new possibilities through design, so they can build and grow their businesses.